Berlin, Germany. November 7th, 2013 – Beta Systems Software AG announced today that it has appointed Guy Schroen as new General Manager of Beta Systems of North America Inc. and Vice President Sales Americas, with effect from 21 October 2013. Schroen is heading up sales, presales, professional services and administrative activities in the region and will also drive sales in Latin America.
Guy Schroen is a seasoned sales management executive with over 20 years’ experience doing IT-related business with Fortune 500 companies. He joins Beta Systems from alfabet, a subsidiary of Software AG, where he spent six years building up and expanding the company’s American operations. Prior to his position at alfabet, Schroen held sales management and business development positions at Mercury Interactive (now part of HP), Lucent, Digital Equipment and Canon.
“We’re delighted to have an executive of Guy’s caliber joining us to drive sales in North and South America,” said Stefan Exner, CEO of Beta Systems. “He’s an excellent fit for the position, coming to us with a deep knowledge of software sales and business development, C-level contacts into large financial services and other corporations, and experience in managing the US subsidiary of a German-based software company. He will also be a great addition to the company’s senior management team.”
Beta Systems has had offices in the USA and Canada since more than 20 years and has its own sales, service, support and development resources there. Its customers in the region, which include leading North American companies in the banking, insurance, manufacturing and public administration sectors, use Beta Systems’ identity, data and document management solutions.
“I’m looking forward to working with the US team to further boost Beta Systems’ market presence and growth in the Americas,” added Guy Schroen, General Manager of Beta Systems of North America and Vice President Sales Americas. “Many top-flight organizations are already using our solutions and we’ll be using these references to expand our footprint there.”